Market Research

Our initial idea: A clothes swap in university
Why? Students wasting money and not recycling clothes that are still usable.
How are you collating Market Research? Visting vintage stores, charity shops and other clothes swaps
Who is your competition? Charity shops, ebay, asos market place, other clothes swaps
What can you offer that they don't? Convience of being at university, the ability to swap, sociable enviroment
Target Market? Students, tutors, friends of friends
Customer Profiles?  people who are interested in fashion, keen to recycle and save money
Conclusions and posible areas for development? Making bigger events, more regular maybe a website
Marketing mix: product, places, prices, promotion  Clothes swap, University, Free, Posters/Facebook/Emails