Monday 8 April 2013

SWOT Analysis

STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

SWOT analysis considers both internal and external factors about the company or idea in relation to customers, competitors and trends in the marketing environment.

The SWOT should be concise, specific and communicate the key sues facing the company.


Internal Strengths:                                                            

Location - college gallery/union                                          
Finances - none
Design expertise - 3 strong fash com girls                          
Facilities -  big empty space for us to create our event        

                                                                                                   
Weaknesses:   

Will it be big enough/can we fill it 
Getting us all to agree        
Will people bring enough stuff
We would have to provide a drinks stand                                                                                      

External Opportunities:                                                  

Customers attitudes to 'green issues' we are recycling         
Good economic factors                                                       
Aimed at Students with little money so as little as possible needed

Threats:

Competitors - Remade Leeds
Not suitable clothes being brought
No one turning up

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